The client’s editorial teams were managing multiple websites across countries and languages, but fragmented workflows and manual content migration were slowing productivity and increasing operational cost. X-PM deployed interim digital leadership to improve operational performance, simplify publishing processes, and strengthen execution across the technology function. The engagement reflected the kind of transformation consulting often required when digital operations must support international expansion, investor expectations, or sustained performance improvement.

The absence of decisive leadership in the digital function was slowing resolution, which highlights the role of interim leaders in ensuring continuity and execution under pressure.

The websites were also very slow, leading to very high advertising revenue loss. There had been a 40% drop in traffic in the 6 months prior to X-PM’s engagement. Also, documentation was almost non-existent.

X-PM provided a Global CTO to take over the code and re-engineer it to address the key issues.

The CTO set up a team in India  within a month and was able to take over the global IT operations.

The CTO and his new team redesigned the websites and re-wrote major modules.