The client’s editorial teams struggled with fragmented digital workflows. Website management was complex, and content migration across platforms was still manual, slowing productivity and adding cost. X-PM deployed an interim consultant to lead a focused digital transformation consulting effort, streamlining publishing processes, automating migration, and embedding practices that sustained efficiency well beyond the project.

The absence of decisive leadership in the digital function was slowing resolution, which highlights the role of interim leaders in ensuring continuity and execution under pressure.

The websites were also very slow, leading to very high advertising revenue loss. There had been a 40% drop in traffic in the 6 months prior to X-PM’s engagement. Also, documentation was almost non-existent.

X-PM provided a Global CTO to take over the code and re-engineer it to address the key issues.

The CTO set up a team in India  within a month and was able to take over the global IT operations.

The CTO and his new team redesigned the websites and re-wrote major modules.